Checklist
MoCRA Checklist for Etsy Skincare Sellers
Marketplace sellers often have product photos, formulas, labels, supplier messages, and batch notes spread across different tools. This checklist turns that into one readiness pass.
Title, description, photos, claims, ingredients, variants, and current price.
Identity, net quantity, business details, ingredients, warnings, and contact information.
SKU, category, intended use, responsible person, and manufacturer.
Lot code, date, quantity, ingredients, packaging, and deviations.
COAs, SDS files, specs, fragrance details, and lot records.
Adverse-event intake, follow-up, product lot, and escalation status.
Product records
- Create one row per product and variant, including scent, shade, flavor, size, and bundle differences.
- Mark whether the product is active, paused, planned, or discontinued.
- Save the current listing URL, label version, product photos, and sales channel.
- Flag products that regularly contact the mucus membrane of the eye, products for internal use, injected products, long-wear alteration products, or products with unclear claims.
Marketplace listings can create claim risk
Your listing copy is part of how customers understand intended use. A product label might say "body butter", but the listing might say "calms eczema flare-ups" or "anti-inflammatory pain relief." Those claims can create a different review question than a simple moisturizing claim.
When you audit Etsy listings, copy the exact public title, description, tags, image text, and FAQ language into your review notes. Do not only review the physical label.
| Listing area | What to capture | What to flag |
|---|---|---|
| Title | Product name and main promise | Disease, treatment, SPF, antibacterial, pain, or healing language |
| Description | Full claim language and directions | Before/after claims, body-function claims, medical language |
| Images | Text embedded in product photos | Badges, guarantees, or therapeutic claims |
| Reviews/FAQ | Seller-written responses | Advice that implies treatment, cure, diagnosis, or prevention |
Supplier and manufacturer records
- List every ingredient supplier, packaging supplier, private-label manufacturer, and contract manufacturer.
- Request COAs, SDS files, ingredient specifications, lot records, fragrance information, and manufacturing site details where relevant.
- Track the last contact date, follow-up date, and document status.
A practical weekly workflow
Add new SKUs, variants, retired listings, and changed product names.
Check new descriptions, image text, FAQs, and customer-facing promises.
Save new COAs, SDS files, fragrance info, lot records, and missing-document notes.
Connect lot codes, ingredient lots, label versions, and units filled.
Send supplier follow-ups and mark professional review questions.
Label and claim review
- Save the exact label version used for each product.
- Check that basic identity, net quantity, business, ingredient, direction, warning, and contact information is present where applicable.
- Flag claims like treats acne, heals eczema, antibacterial, anti-inflammatory, pain relief, SPF, cures rash, or prevents infection.
- Do not assume a claim is safe because competitors use it.
Batch, lot, and complaint records
- Use a lot code or batch ID for each production run.
- Connect ingredients and packaging lots to the finished product batch.
- Record label version, date made, quantity made, units filled, and deviations.
- Keep an adverse-event intake log for complaints involving irritation, injury, medical attention, or other safety concerns.
FDA says responsible persons must submit serious adverse event reports associated with cosmetic products in the United States within 15 business days and include a copy of the product label. FDA also says new medical or other information received within 1 year of the initial report must be submitted within 15 business days. The seller workflow should flag serious concerns quickly, not wait until records are perfect.